AVI Luxury Airlines: Case Study
Exclusivity, comfort, and seamless private jet booking.
UI Designer
Jun - Jul 2022
Web Desktop
The brief was to design a website for a luxury airlines brand. The website should communicate exclusivity and comfort through a seamless booking experience.
Since this was a standalone design task with no existing brand or user research, I started with a visual competitive analysis: looking at how other luxury airline brands use color, imagery, and layout to communicate premium quality. This informed most of my early decisions.
Color Palette
Deep navy and gold. Blue reads as trustworthy and premium across aviation; paired with gold it leans into the luxury positioning without feeling overdone.
Airplane Window Motif
Rather than a generic hero banner, I used oval window-shaped frames to display imagery: giving the homepage a distinctive visual identity immediately tied to the flight experience.
High-Quality Imagery
Spacious cabins, gourmet dining, private suites: the visuals did most of the storytelling. For a luxury brand, showing beats telling.
Destinations Map
An interactive world map section communicates global reach at a glance, which is a key trust signal for this audience.
Contact & FAQ
Kept simple and clean: a contact form alongside an accordion FAQ, with additional quick-access links for travel requirements and special assistance.
Walkthrough of the AVI home page and contact page interactions.
This was the design task that got me selected for the internship at BETSOL: 3 out of 5 candidates were offered a role. It was also my first time designing a full UI from scratch, which makes it a useful marker of where I started before the research-heavy, user-centered work I've done since.
Looking back, I made mostly instinct-driven decisions: the color choice, the window motif, the layout structure. I didn't have a research process, user flows, or wireframes at this stage. What I did have was a clear sense of the audience and what the brand needed to feel like, which I now know is the beginning of design thinking even without the formal framework around it.
If I were to redo this today, I'd start with a proper competitor audit, define the key user journeys (booking, exploring destinations, getting support), and test whether the window motif, while distinctive, actually aids or distracts from navigation.